Last updated: 16 August 2026

Cookie Policy

This policy explains the cookies and similar browser storage used by the Simam AI Strategy Consultant, operated by Simam Digital. Read it alongside our Privacy Policy.

Review notice. This document accurately reflects the Service's current behaviour but has not yet been reviewed by a qualified solicitor.

1. Our approach

We set no analytics or marketing cookies until you accept them. When you first visit, a banner lets you accept or decline. Declining is a single click and leaves the Service fully functional — every non-AI feature, including the regional market data, ROI calculators, framework explorer and system flow board, works either way.

2. Strictly necessary storage

These are required for the Service to function and cannot be switched off. They are stored in your browser's local storage rather than as transmitted cookies, and are never sent to us.

Name	Purpose	Duration
`simam_cookie_consent`	Remembers whether you accepted or declined analytics	Until cleared
`simam_gemini_api_key`	Stores your own Gemini API key so AI features work	Until you remove it
`theme`	Remembers light or dark mode	Until cleared
`simam_language`	Remembers your interface language	Until cleared
`simam_ai_digest_subscription`	Remembers your digest preferences on this device	Until cleared
`simam_flow_notes`	Keeps sticky notes added to the System Flow Board	Until cleared

3. Analytics cookies (consent required)

If you accept, Google Analytics via Firebase sets the following. These help us understand which features are used so we can improve them.

Name	Provider	Purpose	Duration
`_ga`	Google	Distinguishes visitors	2 years
`_ga_<id>`	Google	Maintains session state	2 years

Google acts as our processor for this data. See Google's Privacy Policy.

4. Authentication

If you sign in with Google, Google sets its own cookies on accounts.google.com to manage your session. These are governed by Google's policies, not ours. Using the guest option avoids them entirely.

5. Changing your mind

You can change your choice at any time using the Cookie settings link in the footer of the application. You can also clear all storage through your browser settings, which resets every preference listed above.

6. Contact

Questions about this policy: junaid.malik@simamdigital.com